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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing intelligence & planning 33 (2015) 5, pp. 804-825
Persistent link: https://www.econbiz.de/10011447634
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Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil; Han, WoongHee; Kim, DongTae; Paramita, Widya - In: Marketing intelligence & planning 31 (2013) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
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Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 5, pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
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Effects of green brand on green purchase intention
Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
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Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat; Cheah, Isaac - In: Marketing intelligence & planning 41 (2023) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10014253346