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~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand management
70
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Consumer behaviour
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Klink, Richard R.
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
607
The journal of brand management : an international journal
564
The journal of product & brand management
386
SpringerLink / Bücher
329
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of Product & Brand Management
116
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
Strategic Direction
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Springer eBook Collection
96
The IUP journal of brand management : IJBRM
93
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
71
Research
70
Journal of international consumer marketing
68
NBER working paper series
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Tourism management : research, policies, practice
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Cogent business & management
60
Qualitative market research : an international journal
60
Working paper / National Bureau of Economic Research, Inc.
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of travel and tourism marketing
59
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ECONIS (ZBW)
70
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1
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Saved in:
2
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
3
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Saved in:
4
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Saved in:
5
Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
Saved in:
6
Brand extension naming strategies: an exploratory study of the impact of brand traits
Vanhonacker, Wilfried R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003471282
Saved in:
7
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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8
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
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9
Compromising the compromise effect : brands matter
Sinn, Francisca
;
Milberg, Sandra J.
;
Epstein, Leonardo D.
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
Saved in:
10
Leveraging brand equity to attract human capital
DelVecchio, Devon
;
Jarvis, Cheryl Burke
;
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10003508092
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