//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can Online Word-of-Mouth Commu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
36
Markenartikel
36
Beziehungsmarketing
28
Relationship marketing
28
Viral marketing
24
Virales Marketing
24
Emotion
23
Internet marketing
23
Online-Marketing
23
Theorie
23
Theory
23
Advertising
20
Experiment
20
Werbung
20
Social Web
19
Social web
19
Cognition
17
Kognition
17
Market research
17
Marktforschung
17
Perception
16
Wahrnehmung
16
Customer satisfaction
14
Kundenzufriedenheit
14
Product quality
14
Produktqualität
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
more ...
less ...
Online availability
All
Undetermined
149
Free
16
Type of publication
All
Article
308
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
309
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Verhoef, Peter C.
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Gill, Tripat
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,259
Journal of retailing and consumer services
2,001
International journal of hospitality management
802
International journal of consumer studies
782
Psychology & marketing
726
NBER working paper series
703
Working paper / National Bureau of Economic Research, Inc.
607
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
NBER Working Paper
542
SpringerLink / Bücher
527
Technological forecasting & social change : an international journal
453
Management science : journal of the Institute for Operations Research and the Management Sciences
448
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
411
Tourism management : research, policies, practice
402
European Journal of Marketing
386
The journal of brand management : an international journal
385
Journal of marketing research : JMR
381
European journal of marketing : EJM
375
Journal of Consumer Marketing
375
Journal of travel and tourism marketing
369
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
366
Journal of marketing management : MM
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing
344
Cogent business & management
339
Journal of marketing communications
338
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of international consumer marketing
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of retailing
317
Journal of fashion marketing and management
306
International journal of contemporary hospitality management
305
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
295
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of business ethics : JOBE
290
Journal of the Academy of Marketing Science
288
more ...
less ...
Source
All
ECONIS (ZBW)
309
Showing
1
-
10
of
309
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
2
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
3
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
4
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
5
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
6
Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Punj, Girish N.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009723159
Saved in:
7
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
8
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
9
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
10
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->