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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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The option value of returns : theory and empirical evidence
Anderson, Eric T.; Hansen, Karsten T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
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Should captive sardines be compensated? : serving customers in a confined zone
Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10003868077
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Identifying unmet demand
Chandukala, Sandeep R.; Edwards, Yancy D.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.; Rego, Lopo L. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
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The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh; Kadiyali, Vrinda; Narayan, Vishal - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
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Satisfaction spillovers across categories
Dong, Xiaojing; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011459515
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986