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Mayzlin, Dina; Shin, Jiwoong - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 666-685

Persistent link: https://www.econbiz.de/10009299477

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1001-1023

Persistent link: https://www.econbiz.de/10008821806

Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 693-712

Persistent link: https://www.econbiz.de/10011584275

Kuksov, Dmitri; Lin, Yuanfang - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 122-138

Persistent link: https://www.econbiz.de/10003973186

Xiang, Yi; Soberman, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 149-169

Persistent link: https://www.econbiz.de/10008905583

Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 315-335

Persistent link: https://www.econbiz.de/10003969793

Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 507-524

Persistent link: https://www.econbiz.de/10003984574

Janssen, Maarten C. W.; Non, Marielle C. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 87-98

Persistent link: https://www.econbiz.de/10003858542

Liu, Qing; Arora, Neeraj - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 321-338

Persistent link: https://www.econbiz.de/10009006829