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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,102
Journal of retailing and consumer services
2,006
International journal of consumer studies
775
International journal of hospitality management
746
Psychology & marketing
680
NBER working paper series
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
SpringerLink / Bücher
580
Working paper / National Bureau of Economic Research, Inc.
568
NBER Working Paper
494
Management science : journal of the Institute for Operations Research and the Management Sciences
449
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
399
European Journal of Marketing
377
Journal of Consumer Marketing
370
Journal of marketing research : JMR
364
The journal of brand management : an international journal
362
European journal of marketing : EJM
359
Journal of travel and tourism marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of retailing
343
Tourism management : research, policies, practice
334
Journal of marketing management : MM
332
Technological forecasting & social change : an international journal
332
Journal of international consumer marketing
323
The international review of retail, distribution and consumer research
312
Journal of marketing
309
Cogent business & management
308
International journal of retail & distribution management
307
Marketing letters : a journal of research in marketing
305
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of marketing communications
303
Journal of fashion marketing and management
301
Journal of the Academy of Marketing Science
299
Journal of consumer behaviour : an international research review
292
The journal of consumer marketing
289
International journal of contemporary hospitality management
276
Journal of economic psychology : research in economic psychology and behavioral economics
275
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ECONIS (ZBW)
304
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1
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Online demand under limited consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1001-1023
Persistent link: https://www.econbiz.de/10008821806
Saved in:
4
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
5
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
6
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
7
The sound of silence : observational learning in the US kidney market
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003969793
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8
When more alternatives lead to less choice
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 507-524
Persistent link: https://www.econbiz.de/10003984574
Saved in:
9
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
10
Efficient choice designs for a consider-then-choose model
Liu, Qing
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 321-338
Persistent link: https://www.econbiz.de/10009006829
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