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Consumer behaviour
658
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658
Brand image
102
Markenimage
102
Brand management
89
Markenführung
89
Beziehungsmarketing
75
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sarstedt, Marko
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,245
Journal of retailing and consumer services
1,942
International journal of consumer studies
770
International journal of hospitality management
736
Journal of marketing research : JMR
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
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SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
492
Journal of marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
427
NBER Working Paper
424
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
404
The journal of product innovation management : an international publication of the Product Development & Management Association
401
European journal of marketing : EJM
377
Journal of retailing
361
Journal of the Academy of Marketing Science
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
The journal of brand management : an international journal
353
Technological forecasting & social change : an international journal
349
Journal of marketing management : MM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing letters : a journal of research in marketing
336
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of consumer behaviour : an international research review
315
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
Cogent business & management
313
Tourism management : research, policies, practice
305
Journal of fashion marketing and management
299
Journal of marketing communications
299
International journal of retail & distribution management
294
Industrial marketing management : the international journal for industrial and high-tech firms
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Journal of business ethics : JOBE
271
International journal of contemporary hospitality management
267
The journal of services marketing
266
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ECONIS (ZBW)
670
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670
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1
Using vignettes to study family consumption processes
Grønhøj, Alice
;
Bech-Larsen, Tino
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 445-464
Persistent link: https://www.econbiz.de/10003972415
Saved in:
2
The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.
;
Klymowsky, James
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
Saved in:
3
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
4
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
5
Consumer decision making regarding a "green" everyday product
Thøgersen, John
;
Jørgensen, Anne-Katrine
;
Sandager, Sara
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
Saved in:
6
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
7
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
Saved in:
8
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
9
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
10
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
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