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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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Consumer socialization and the role of branding in hazardous adolescent drinking
Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie; … - In: Psychology & marketing 32 (2015) 12, pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896
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Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian; Baum, Matthias - In: Psychology & marketing 33 (2016) 7, pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
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Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos; Baltas, George; Oghazi, Pejvak; … - In: Psychology & marketing 33 (2016) 12, pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
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On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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An extended search for generic consumer-brand relationships
Fritz, Wolfgang; Lorenz, Bettina; Kempe, Michael - In: Psychology & marketing 31 (2014) 11, pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
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Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152