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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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Effect symmetry of benefit criteria in postpurchase evaluations
Lee, Dong-jin; Yu, Grace B.; Merunka, Dwight R.; … - In: Psychology & marketing 32 (2015) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10011288561
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Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
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Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Lambert, Aliette; Desmond, John - In: Psychology & marketing 30 (2013) 8, pp. 690-706
Persistent link: https://www.econbiz.de/10009786044
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Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea : an equity framework
Han, Young Wook; Park, Myeong-cheol - In: Psychology & marketing 30 (2013) 8, pp. 676-689
Persistent link: https://www.econbiz.de/10009786046
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Repurchase behavior in the performing arts : do emotions matter without involvement?
Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella - In: Psychology & marketing 31 (2014) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10010399721
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Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.; Reynolds, Kristy E.; Jones, Michael A.; … - In: Psychology & marketing 31 (2014) 11, pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.; Ishida, Chiharu; Donovan, Leigh Anne … - In: Psychology & marketing 33 (2016) 10, pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112