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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
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Are moderators of the customer satisfaction-repurchase intention relationship contingent on the service category? : an exploratory investigation
Leisen Pollack, Birgit - In: Services marketing quarterly 36 (2015) 4, pp. 335-351
Persistent link: https://www.econbiz.de/10011398042
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The impact of intercultural communication competence on service quality and customer satisfaction
Ihtiyar, Ali; Ahmad, Fauziah Sh. - In: Services marketing quarterly 36 (2015) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10011289998
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The effect of private brands on leveraging service quality and satisfaction
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10010401580
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The moderating role of age in customer loyalty formation process
Thaichon, Paramaporn; Lobo, Antonio; Quach, Sara - In: Services marketing quarterly 37 (2016) 1, pp. 52-70
Persistent link: https://www.econbiz.de/10011452149
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"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.; Sen, Sandipan S.; Wiles, Judy A. - In: Services marketing quarterly 43 (2022) 1, pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
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Service productivity, satisfaction, and the impact on service firm performance
Rew, Dongjun; Siguaw, Judy A.; Sheng, Xiaojing - In: Services marketing quarterly 41 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012607279
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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Value or quality? : differences in airlines' customer satisfaction strategies across national markets
Messner, Wolfgang - In: Services marketing quarterly 41 (2020) 3, pp. 205-235
Persistent link: https://www.econbiz.de/10012256939