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Brand management
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Uggla, Henrik
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Otubanjo, Olutayo
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The IUP journal of brand management : IJBRM
SpringerLink / Bücher
815
Journal of business research : JBR
747
The journal of brand management : an international journal
557
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
Psychology & marketing
136
International journal of hospitality management
135
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
126
Springer eBook Collection / Business and Economics
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of marketing management : MM
121
Journal of marketing communications
120
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Marketing intelligence & planning
112
Harvard business review : HBR
111
Journal of marketing
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of the Academy of Marketing Science
106
Journal of retailing
97
Marketing letters : a journal of research in marketing
94
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Journal of promotion management : innovations in planning and applied research
86
Tourism management : research, policies, practice
81
Business horizons
80
Journal of advertising research
80
Cogent business & management
78
The service industries journal
75
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
70
essentials
70
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ECONIS (ZBW)
93
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1
Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Otubanjo, Olutayo
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011873179
Saved in:
2
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
3
Aligning brand portfolio strategy with business strategy
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011411331
Saved in:
4
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
5
REDvolution : repositioning the Nescafé brand
Rao, Adapa Srinivasa
;
Muralidhara, G. V.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011411354
Saved in:
6
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
7
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
8
Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
Saved in:
9
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
10
Stakeholders' associative network memory model approach to evaluate brand building of make in India
Mohanty, Sandeep Kumar
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
2
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011987779
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