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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Fashion
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Willis, Michelle
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of brand relationships
18
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
The Oxford handbook of luxury business
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Gender, culture, and consumer behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
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1
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
2
Online
brand
communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
4
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
5
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
6
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
7
Online
brand
communities and
brand
loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
8
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
9
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
10
Building a sustainable
brand
image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
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