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Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca; Gutiérrez-Arranz, Ana Maria; … - In: The international review of retail, distribution and … 22 (2012) 5, pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire - In: The international review of retail, distribution and … 20 (2010) 2, pp. 273-284
Persistent link: https://www.econbiz.de/10003977756
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Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S. - In: The international review of retail, distribution and … 22 (2012) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W. - In: The international review of retail, distribution and … 31 (2021) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven; Dawson, John A.; Johansson, Ulf; Hultman, Jens - In: The international review of retail, distribution and … 31 (2021) 2, pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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The behavioral responses to perceived scarcity : the case of fast fashion
Gupta, Shipra; Gentry, James W. - In: The international review of retail, distribution and … 26 (2016) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011543285