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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity : the motivation-opportunity-ability framework
Zheng, Yaqin; Liu, Dong; Zheng, Yi; Zang, Zhimei - In: The journal of business & industrial marketing 37 (2022) 5, pp. 1111-1126
Persistent link: https://www.econbiz.de/10013399868
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The impact of service encounter quality in service evaluation : evidence from a business-to-business context
Jayawardhena, Chanaka - In: The journal of business & industrial marketing 25 (2010) 5, pp. 338-348
Persistent link: https://www.econbiz.de/10008655583
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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Customer prioritization, product complexity and business ties : implications for job stress and customer service performance
Yeniaras, Volkan; Kaya, Ilker - In: The journal of business & industrial marketing 37 (2022) 2, pp. 417-432
Persistent link: https://www.econbiz.de/10012798432
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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Zhu, Miao - In: The journal of business & industrial marketing 31 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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Performance outcomes of behavioral attributes in buyer-supplier relationships
Graca, Sandra Simas; Barry, James M.; Doney, Patricia M. - In: The journal of business & industrial marketing 30 (2015) 7, pp. 805-816
Persistent link: https://www.econbiz.de/10011420367
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Affective trust in buyer-seller relationships : a two-dimensional scale
Akrout, Houcine; Akrout, Wafa; Chandon, Jean-Louis - In: The journal of business & industrial marketing 31 (2016) 2, pp. 260-273
Persistent link: https://www.econbiz.de/10011486541