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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
USA
42
United States
42
Brand
38
Markenartikel
38
Beziehungsmarketing
30
Relationship marketing
30
Advertising effects
28
Werbewirkung
28
China
26
Designation of origin
20
Herkunftsbezeichnung
20
Marketing management
19
Marketingmanagement
19
Einzelhandel
18
Retail trade
18
Advertising
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Jugendliche
16
Youth
16
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Online retailing
13
Online-Handel
13
Target group
12
Zielgruppe
12
Gender
11
Decision
10
Entscheidung
10
Food consumption
10
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English
300
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
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The journal of consumer marketing
Journal of business research : JBR
2,246
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
554
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
European Journal of Marketing
443
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
417
NBER Working Paper
402
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
396
Journal of travel and tourism marketing
389
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of Product & Brand Management
356
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing communications
339
Journal of retailing
338
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
324
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
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ECONIS (ZBW)
300
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1
-
10
of
300
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date (oldest first)
1
The impact of consumer resistance to
brand
subsitution on
brand
relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
2
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
3
The dimensions of prescription drug
brand
personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
4
Does consumers' personal involvement have an influence on store
brand
buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
5
Comparative advertising : citing or not the leading
brand
and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
6
Beyond "halo" : the identification and implications of differential
brand
effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
7
Examining
brand
communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
8
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
9
Attribution of symbolic
brand
meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
10
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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