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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz; Ruiz-Molina, María-Eugenia; … - In: The journal of consumer marketing 32 (2015) 6, pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas; Söderlund, Magnus; Szugalski, Stefan - In: The journal of consumer marketing 33 (2016) 3, pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
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Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
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Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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Motivations leading to customer citizenship behavior in services : scale development and validation
Choi, Laee; Lotz, Sherry - In: The journal of consumer marketing 33 (2016) 7, pp. 539-551
Persistent link: https://www.econbiz.de/10011642294
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Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric; Guzman, Francisco - In: The journal of consumer marketing 33 (2016) 5, pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes - In: The journal of consumer marketing 33 (2016) 5, pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682