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~isPartOf:"The journal of product & brand management"
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A taste of the elite : the eff...
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Consumer behaviour
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Brand management
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Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,949
International journal of consumer studies
787
International journal of hospitality management
746
Psychology & marketing
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
581
Working paper / National Bureau of Economic Research, Inc.
511
NBER Working Paper
444
Food policy : economics planning and politics of food and agriculture
409
Asia Pacific journal of marketing and logistics
396
SpringerLink / Bücher
375
Journal of marketing research : JMR
355
European journal of marketing : EJM
354
The journal of brand management : an international journal
353
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
328
Tourism management : research, policies, practice
328
Journal of international consumer marketing
325
Journal of marketing management : MM
317
Journal of retailing
309
Cogent business & management
304
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of business ethics : JOBE
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
287
Journal of marketing
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Technological forecasting & social change : an international journal
280
International journal of contemporary hospitality management
273
Journal of the Academy of Marketing Science
270
Journal of economic psychology : research in economic psychology and behavioral economics
262
The journal of services marketing
260
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ECONIS (ZBW)
395
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1
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395
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1
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Saved in:
2
High versus low online price discounts : effects on customers'
perception
of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
3
From commodity to brand : antecedents and outcomes of consumers' label
perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
4
A cross-cultural exploratory content analysis of the
perception
of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
5
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
6
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
7
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
8
As cute as a button : the effect of size on online product cuteness
perception
Li, Yuan
;
Eastman, Jacqueline
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568
Saved in:
9
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
10
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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