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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim; Aldabbas, Hazem; Juusola, Katariina - In: The journal of product & brand management 32 (2023) 8, pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Operationalising brand heritage and cultural heritage
Hakala, Ulla; Lätti, Sonja; Sandberg, Birgitta - In: The journal of product & brand management 20 (2011) 6, pp. 447-456
Persistent link: https://www.econbiz.de/10010217465
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David; Abadi, Sarah - In: The journal of product & brand management 31 (2022) 8, pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
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Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua; Pecot, Fabien - In: The journal of product & brand management 31 (2022) 4, pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366