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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
118
Relationship marketing
118
Dienstleistungsqualität
108
Service quality
108
Customer satisfaction
102
Kundenzufriedenheit
102
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
30
Service industry
30
Customer experience
22
Beschwerdemanagement
21
Complaint management
21
Einzelhandel
21
Retail trade
21
Viral marketing
20
Virales Marketing
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Online retailing
19
Online-Handel
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Services
19
Social Web
18
Social web
18
Dienstleistung
17
Satisfaction
17
USA
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United States
17
Brand management
16
Markenführung
16
Customer engagement
15
Customer integration
14
Kundenintegration
14
Servicescape
13
Brand image
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Loyalty
12
Markenimage
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Mattila, Anna S.
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4
Hollebeek, Linda D.
4
Rosenbaum, Mark
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The journal of services marketing
Journal of business research : JBR
1,999
Journal of retailing and consumer services
1,943
International journal of consumer studies
767
International journal of hospitality management
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
433
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
NBER Working Paper
381
European Journal of Marketing
379
Journal of Consumer Marketing
366
The journal of brand management : an international journal
363
SpringerLink / Bücher
360
European journal of marketing : EJM
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of travel and tourism marketing
324
Journal of international consumer marketing
320
Journal of marketing management : MM
314
Tourism management : research, policies, practice
313
Journal of retailing
306
Cogent business & management
299
Journal of marketing communications
298
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
Journal of marketing
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Technological forecasting & social change : an international journal
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
265
Journal of business ethics : JOBE
264
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ECONIS (ZBW)
263
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263
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
3
Information richness and trust in v-commerce : implications for services marketing
Chesney, Thomas
;
Chuah, Swee Hoon
;
Dobele, Angela R.
; …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011741273
Saved in:
4
Virtually present others and their influence on complainants' follow-ups and firm response
Rios, Rosa E.
;
Riquelme, Hernan E.
;
Comai, Alessandro
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 989-1003
Persistent link: https://www.econbiz.de/10014333589
Saved in:
5
Four-mode channel interactivity concept and channel preferences
Florenthal, Bela
;
Shoham, Aviv
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
Saved in:
6
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
7
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
8
The dark side of customer service
Harris, Lloyd C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008738384
Saved in:
9
Service brand equity and employee brand commitment
Kimpakorn, Narumon
;
Tocquer, Gerard
- In:
The journal of services marketing
24
(
2010
)
5
,
pp. 378-388
Persistent link: https://www.econbiz.de/10008653367
Saved in:
10
The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes
Lin, Ingrid Y.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 294-304
Persistent link: https://www.econbiz.de/10008653375
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