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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091454
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Marketing : creating value for customers
Churchill, Gilbert A.; Peter, Jerome Paul - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004367478
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A preface to marketing management
Tarpey, Lawrence X.; Donnelly, James Howard; Peter, … - 1979
Persistent link: https://www.econbiz.de/10004811586
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Preface to marketing management
Peter, Jerome Paul - 2006 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004824423
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004796330
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Measurement readings for marketing research
Peter, Jerome Paul (contributor) - 1984
Persistent link: https://www.econbiz.de/10004783514
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2013 - 13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2007 - 8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008735559
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A Preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554