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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Marketing and selling professional services : practical approaches to practice development
Forsyth, Patrick - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004149613
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
Engelhardt, Werner Hans (contributor) - 1998
Persistent link: https://www.econbiz.de/10004342901
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Consumers and services
Gabbott, Mark (contributor); Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004359571
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Handbook of services marketing & management
Swartz, Teresa A. (contributor) - 2000
Persistent link: https://www.econbiz.de/10004595811
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Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg - 2000
Persistent link: https://www.econbiz.de/10004604714
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Services marketing
Kurtz, David L.; Clow, Kenneth E. - 1998
Persistent link: https://www.econbiz.de/10004371788
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729