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Der Einsatz des Internet im Versicherungsmarketing unter besonderer Berücksichtigung der Kommunikationspolitik
Commenda, Sabine - 1998
Persistent link: https://www.econbiz.de/10004139474
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Marketing-Management : [Hauptbd.]
2001 - 10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004679550
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Marketing management for the hospitality industry : a strategic approach
Reich, Allen Z. - 1997
Persistent link: https://www.econbiz.de/10004331920
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Gestaltungsmodelle für Marketingaufgaben : Entwurf und Umsetzung im Investitionsgütermarketing
Corsten, Daniel - 1997
Persistent link: https://www.econbiz.de/10004332122
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Marketing and information technology : the strategy, application and implementation of IT in marketing
O'Connor, John; Galvin, Eamonn - 1997
Persistent link: https://www.econbiz.de/10004347381
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Understanding business markets : interaction, relationships and networks
Ford, David (contributor) - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004347389
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Market led strategic change : transforming the process of going to market
Piercy, Nigel - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004361970
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Marketing toolkit : [create a business development plan in 9 easy stages]
Baxter, Alistair - 1997
Persistent link: https://www.econbiz.de/10004362795
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Marketing management : a strategic approach with a global orientation
Boyd, Harper W.; Walker, Orville C.; Larréché, Jean-Claude - 1998 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
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Marketing management
Bagozzi, Richard P. (contributor) - 1998
Persistent link: https://www.econbiz.de/10004366904