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Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360

Persistent link: https://www.econbiz.de/10012289336

Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123

Persistent link: https://www.econbiz.de/10011627469

Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25

Persistent link: https://www.econbiz.de/10011563009

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97

Persistent link: https://www.econbiz.de/10011872763

Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672

Persistent link: https://www.econbiz.de/10011399855

Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948

Persistent link: https://www.econbiz.de/10011447609

Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004

Persistent link: https://www.econbiz.de/10002714836

Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009

Persistent link: https://www.econbiz.de/10003915638

Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009

Persistent link: https://www.econbiz.de/10003915640