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Services marketing

Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.

Persistent link: https://www.econbiz.de/10000550842

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2006 - 4. ed.

Persistent link: https://www.econbiz.de/10002479809

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo - 2000 - 2. ed.

Persistent link: https://www.econbiz.de/10001373972

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed

Persistent link: https://www.econbiz.de/10001678929

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future … marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"-- …Machine generated contents note: <strong>Part 1: Foundations for Services Marketing</strong> Chapter 1: Introduction to …