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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure
Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10001231060
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A model of brand prestige formation in the casino industry
Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
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Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
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Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10014246967