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Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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The contingent effects of semantic price cues
Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
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Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
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Evolving pricing practices : the role of new business models
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: The journal of product & brand management 20 (2011) 7, pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
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Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra; Grewal, Dhruv; Iyer, Gopalkrishnan R. - In: Pricing perspectives : marketing and management …, (pp. 147-158). 2008
Persistent link: https://www.econbiz.de/10003775071
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.; Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of retailing 89 (2013) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.; Grewal, Dhruv - In: Journal of marketing 78 (2014) 3, pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
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Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400
Persistent link: https://www.econbiz.de/10010429355