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~person:"Craig, C. S."
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Internationales Marketing
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Craig, C. S.
Czinkota, Michael R.
41
Kotabe, Masaaki
37
List, John A.
37
Mäki, Uskali
35
Colander, David C.
33
Ronkainen, Ilkka A.
32
Dow, Sheila C.
31
Keegan, Warren J.
30
Backhouse, Roger
28
Diamantopoulos, Adamantios
28
Douglas, Susan P.
28
Samiee, Saeed
28
Davis, John Bryan
27
Griffith, David A.
27
Hands, Douglas Wade
27
Meffert, Heribert
27
Sander, Matthias
27
Sheth, Jagdish N.
27
Ghauri, Pervez N.
26
Cavusgil, S. Tamer
25
Menkveld, Albert J.
24
Swoboda, Bernhard
24
Cateora, Philip R.
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Lawson, Tony
22
Leonidou, Leonidas C.
22
Zou, Shaoming
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Blaug, Mark
20
Boettke, Peter J.
20
Ryans, John K.
20
Steenkamp, Jan-Benedict E. M.
20
Caldwell, Bruce
19
Dreber, Anna
19
Katsikeas, Constantine S.
19
Usunier, Jean-Claude
19
Duflo, Esther
18
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International marketing ; Vol. 1
2
International marketing review
2
Journal of business research : JBR
2
Best practices in international marketing
1
Handbook of research in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
Japan and the world economy : international journal of theory and policy
1
Journal of international marketing
1
The Sage handbook of advertising
1
The past, present and future of international business & management
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
2
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
4
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
5
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
6
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
7
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
8
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
9
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
10
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
1
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