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~person:"De Chernatony, Leslie"
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Brand management
41
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De Chernatony, Leslie
Bruhn, Manfred
298
Meffert, Heribert
189
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186
Kotler, Philip
175
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158
Esch, Franz-Rudolf
153
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145
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145
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134
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114
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102
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98
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95
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88
Diller, Hermann
88
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84
Backhaus, Klaus
79
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76
Melewar, T. C.
74
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72
Kuß, Alfred
71
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65
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61
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58
Olbrich, Rainer
58
Wirtz, Bernd W.
57
Fritz, Wolfgang
56
Herrmann, Andreas
56
Fantapié Altobelli, Claudia
55
Sattler, Henrik
55
Aaker, David A.
54
Kirchgeorg, Manfred
52
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52
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51
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51
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47
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7
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5
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2
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
2
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
3
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
Saved in:
4
Brand management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004373070
Saved in:
5
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2002
-
Repr.
Persistent link: https://www.econbiz.de/10004778880
Saved in:
6
Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004492379
Saved in:
7
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004363120
Saved in:
8
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
9
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
;
Wallace, Elaine
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008689808
Saved in:
10
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
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