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Social commerce as a business tool in Saudi Arabia's SMEs

Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of Indian culture and business … 13 (2016) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011664744

SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review

Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179

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Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review

Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57

Persistent link: https://www.econbiz.de/10011407081

Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777

Mobile marketing channel : online consumer behavior

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

Persistent link: https://www.econbiz.de/10011484549

Social media marketing and advertising

Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10011438101

Social media marketing : comparative effect of advertisement sources

Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69

Persistent link: https://www.econbiz.de/10011980784

Metamorphosis of Indian electoral campaigns : Modi's social media experiment

Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 11 (2015) 4, pp. 496-516

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Editorial introduction: advances in theory and practice of digital marketing

Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4

Persistent link: https://www.econbiz.de/10012171954

Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers

Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268

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