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~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Customer experience"
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Brand image
Customer experience
Beziehungsmarketing
38
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Brand management
30
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Han, Heesup
13
Japutra, Arnold
13
Klaus, Philipp
13
Gil Saura, Irene
12
Hollebeek, Linda D.
12
Khan, Imran
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
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8
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Sarkar, Abhigyan
8
Chahal, Hardeep
7
Das, Gopal
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Prentice, Catherine
7
Rahman, Zillur
7
So, Kevin Kam Fung
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Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Fatma, Mobin
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Gustafsson, Anders
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Hwang, Jinsoo
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Iglesias, Oriol
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Johnson, Lester W.
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Khamitov, Mansur
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Kim, Jinkyung Jenny
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MacInnis, Deborah J.
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McColl-Kennedy, Janet R.
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Roy, Sanjit
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Journal of retailing and consumer services
4
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of market research
1
International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of hospitality marketing & management
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Psychology & marketing
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The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
23
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1
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
2
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
3
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
8
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
9
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
10
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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