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~person:"Ferraro, Rosellina"
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Ferraro, Rosellina
Haws, Kelly L.
75
Mukhopadhyay, Anirban
65
Hamilton, Ryan
45
Bearden, William O.
16
Chernev, Alexander
16
Liu, Peggy J.
11
Bettman, James R.
9
Mukherjee, Ashesh
9
Huber, Joel
7
Visaria, Sujata
7
Walker Reczek, Rebecca
7
Chartrand, Tanya L.
6
Moorman, Christine
6
Poynor, Cait
6
Sengupta, Jaideep
6
Chan, Elaine
5
Dehejia, Rajeev H.
5
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5
Jap, Sandy D.
5
Johar, Gita Venkataramani
5
Redden, Joseph P.
5
Vohs, Kathleen D.
5
Wang, Chen
5
Chandon, Pierre
4
Chao, Melody M.
4
Gershoff, Andrew D.
4
Labroo, Aparna A.
4
Lamberton, Cait
4
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4
Ramanathan, Suresh
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4
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4
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3
Dasgupta, Susmita
3
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3
Dey, Ajanta
3
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3
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3
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4
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3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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2
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1
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1
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ECONIS (ZBW)
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1
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
2
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
3
The effects of incidental brand exposure on consumption
Ferraro, Rosellina
;
Chartrand, Tanya L.
;
Fitzsimons, …
- In:
Handbook on brand and experience management
,
(pp. 163-173)
.
2008
Persistent link: https://www.econbiz.de/10003789000
Saved in:
4
The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina
;
Bettman, James R.
;
Chartrand, Tanya L.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
Saved in:
5
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
6
Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias
;
Wittkowski, Kristina
;
Benoit, Sabine
; …
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
Saved in:
7
Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena
;
Pappalardo, Janis
;
Ratchford, Brian …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
Saved in:
8
Unintended nutrition consequences : firm responses to the nutrition labeling and education act
Moorman, Christine
;
Ferraro, Rosellina
;
Huber, Joel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 717-737
Persistent link: https://www.econbiz.de/10009665115
Saved in:
9
Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina
;
Kirmani, Amna
;
Matherly, Ted
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 477-488
Persistent link: https://www.econbiz.de/10009786168
Saved in:
10
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
-
2002
Persistent link: https://www.econbiz.de/10001716141
Saved in:
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