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~person:"Grönroos, Christian"
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The relqual scale: a measure o...
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Relationship marketing
36
Beziehungsmarketing
26
Marketing theory
13
Services marketing
10
Marketing management
9
Dienstleistungsmarketing
8
Marketingmanagement
8
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Marketing
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Business-to-business marketing
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2
Customer satisfaction
2
Kundenintegration
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Measurement directions
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Nordic School of Marketing Thought
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Promise theory
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37
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Grönroos, Christian
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Han, Heesup
55
Verhoef, Peter C.
55
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Svensson, Göran
37
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Loureiro, Sandra Maria Correia
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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Hanken Svenska Handelshögskolan
1
Svenska Handelshögskolan <Helsinki>
1
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Management Decision
4
Meddelanden från Svenska Handelshögskolan
4
Journal of Business & Industrial Marketing
3
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
European Journal of Marketing
1
Handbook of relationship marketing
1
Journal of Historical Research in Marketing
1
Journal of Services Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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1
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ECONIS (ZBW)
26
Other ZBW resources
10
RePEc
1
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1
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
2
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
4
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
6
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
7
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
8
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
9
Marketing as promise management : regaining customer management for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
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