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~person:"Gupta, Suraksha"
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Brand management
6
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3
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Marketingmanagement
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Gupta, Suraksha
Woodside, Arch G.
203
Melewar, T. C.
162
Bang, Nguyen
36
Foroudi, Pantea
30
Dennis, Charles
24
Woodside, Arch
19
Martin, Drew
11
Sharifah Faridah Syed Alwi
11
Gupta, Samir
9
Jin, Zhongqi
9
Megehee, Carol M.
8
Bartholmé, Roland H.
7
Marshall, Roger
7
Baxter, Roger
5
Bernal, Pedro Mir
5
Dubelaar, Chris
5
Huan, Tzung-cheng
5
Hussain, Shahzeb
5
Ko, Eunju
5
Navare, Jyoti
5
Quaddus, Mohammed
5
Ageeva, Elena
4
Akrout, Houcine
4
Bradmore, Don
4
Chen, Junsong
4
Cohen, Geraldine
4
De Villiers, Rouxelle
4
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
Kitchen, Philip J.
4
Lloyd, Stephen
4
McIntyre, Charles
4
Prentice, Catherine
4
Sood, Suresh
4
Srivoravilai, Nopporn
4
Yu, Xiaoyu
4
Zha, Dongmei
4
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Journal of business research : JBR
3
EuroMed journal of business
2
Journal of world business : JWB
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
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Journal of general management
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ECONIS (ZBW)
13
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1
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1
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
2
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
5
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
6
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
7
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
8
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
10
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
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