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~person:"Han, Heesup"
~person:"Huber, Frank"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
Consumer behaviour
164
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164
Customer satisfaction
61
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61
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56
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56
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26
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3
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Han, Heesup
Huber, Frank
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Keller, Kevin Lane
18
Rahman, Zillur
18
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Fetscherin, Marc
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Merrilees, Bill
12
Park, Jungkun
12
Septianto, Felix
12
Bagozzi, Richard P.
11
Baumgarth, Carsten
11
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Journal of travel and tourism marketing
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing theory
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
29
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1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
4
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
7
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
8
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
9
The psychology of vacationers' hotel
brand
choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
10
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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