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~person:"Khan, Imran"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
96
Konsumentenverhalten
96
Brand management
37
Deutschland
28
Germany
28
Brand image
26
Markenimage
26
Brand
25
Markenartikel
25
Beziehungsmarketing
24
Relationship marketing
24
Luxury goods
22
Luxusgüter
22
Marketing
13
Verbraucherverhalten
12
Brand experience
10
Customer satisfaction
10
Kundenzufriedenheit
10
Electronic Commerce
8
Internet marketing
8
Online-Marketing
8
Brand loyalty
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Social Web
7
Social web
7
Automotive industry
6
Corporate Social Responsibility
6
Corporate social responsibility
6
E-commerce
6
Kfz-Industrie
6
Markenpolitik
6
Market research
6
Marktforschung
6
Perception
6
Target group
6
Theorie
6
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Article
28
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9
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29
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29
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
1
Hochschulschrift
1
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English
28
German
9
Author
All
Khan, Imran
Wiedmann, Klaus-Peter
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
All
Journal of retailing and consumer services
5
Schriftenreihe Marketing, Management
5
The journal of brand management : an international journal
4
The journal of product & brand management
3
International journal of hospitality management
2
Journal of business research : JBR
2
Cornell hospitality quarterly : CQ
1
Ganzheitliches Marketing und Management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Schriftenreihe Marketing Management
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
37
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1
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37
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1
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
7
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
8
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
9
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
10
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
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