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~person:"Kitchen, Philip J."
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Marketingmanagement
29
Marketing management
28
Kommunikation
10
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9
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9
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9
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7
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4
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English
32
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Kitchen, Philip J.
Kotler, Philip
140
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
84
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
58
Kumar, V.
56
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Albers, Sönke
48
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tomczak, Torsten
41
Huber, Frank
40
Day, George S.
37
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
Lehmann, Donald R.
28
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European journal of marketing : EJM
3
Journal of marketing communications
3
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2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing : metaphors and metamorphosis
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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1
The journal of product & brand management
1
Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
1
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1
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
2
Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Grimes, Anthony
;
Kitchen, Philip J.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10003436721
Saved in:
3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
4
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
5
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
6
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
7
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
8
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
9
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
10
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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