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Marketing : metaphors and metamorphosis

Kitchen, Philip J. (contributor) - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003685358

Marketing communications in a post-modern world

Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42

Persistent link: https://www.econbiz.de/10011504054

Integrated marketing communication : making it work at a strategic level

Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39

Persistent link: https://www.econbiz.de/10011407019

Integrated marketing communications : a global brand-driven approach

Kitchen, Philip J.; Tourky, Marwa E. - 2021 - 2nd ed.

Persistent link: https://www.econbiz.de/10012583609

Integrated Marketing Communications : A Global Brand-Driven Approach

Kitchen, Philip J.; Tourky, Marwa E. - 2022 - 2nd ed. 2022.

1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and … -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication … or Integrated Marketing Communication -- 6. Developing Integrated Global Marketing Communication Programs -- 7 …