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The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption

Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 922-939

Persistent link: https://www.econbiz.de/10011505887

Luxury brands in the digital age : exclusivity versus ubiquity

Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 30-35

Persistent link: https://www.econbiz.de/10009490051

Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk

Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013

Persistent link: https://www.econbiz.de/10009667672

Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013

Persistent link: https://www.econbiz.de/10009667683

Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 331-346). 2012

Persistent link: https://www.econbiz.de/10009550657

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010197484

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

Persistent link: https://www.econbiz.de/10010198008

Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Dienstleistungsmanagement und Social Media : …, (pp. 153-170). 2013

Persistent link: https://www.econbiz.de/10009756236

What is the value of luxury? : a cross-cultural consumer perspective

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034

Persistent link: https://www.econbiz.de/10009691188

Creating multi-sensory experiences in luxury marketing

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 60-68

Persistent link: https://www.econbiz.de/10010256431