Narrow search
Showing 1 - 10 of 37
Cover Image
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Cover Image
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Cover Image
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko; Ko, Yong Jae; Asada, Akira; Connaughton, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Cover Image
A FUN-SCALE for understanding the hedonic value of a product : the destination context
Tasci, Asli D. A.; Ko, Yong Jae - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 162-183
Persistent link: https://www.econbiz.de/10011484724
Cover Image
Athlete reputational crisis and consumer evaluation
Sato, Shintaro; Ko, Yong Jae; Park, Chanmin; Tao, Weiting - In: European Sport management quarterly : ESMQ 15 (2015) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Cover Image
Experimental research in sport consumer behavior
Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Cover Image
Consumers' perceived post purchase risk in luxury services
Chang, Yonghwan; Ko, Yong Jae - In: International journal of hospitality management 61 (2017), pp. 94-106
Persistent link: https://www.econbiz.de/10011646133
Cover Image
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Cover Image
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira; Ko, Yong Jae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Cover Image
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186
Persistent link: https://www.econbiz.de/10011685073