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Kellogg on marketing : the marketing faculty of the kellog school of management
Chernev, Alexander (ed.); Kotler, Philip (ed.) - 2023 - Third edition
"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former...
Persistent link: https://www.econbiz.de/10013486177
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2020 - Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
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High visibility : transforming your personal and professional brand
Rein, Irving J.; Kotler, Philip; Hamlin, Michael; … - 2006 - 3rd ed
Persistent link: https://www.econbiz.de/10013469206
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917