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~person:"Laroche, Michel"
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Consumer behaviour
55
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Laroche, Michel
Belk, Russell W.
120
Han, Heesup
116
Grunert, Klaus G.
103
Mattila, Anna S.
100
Gierl, Heribert
95
Sheth, Jagdish N.
92
Kaiser, Harry M.
90
Huber, Frank
89
Lusk, Jayson L.
86
Phau, Ian
86
Bauer, Hans H.
84
Pelsmacker, Patrick de
81
Wiedmann, Klaus-Peter
79
Herrmann, Andreas
78
Usman, Osly
76
Eisend, Martin
75
Grewal, Dhruv
74
Foxall, Gordon R.
73
Septianto, Felix
73
Dwivedi, Yogesh Kumar
72
Khare, Arpita
70
Anderson, Simon P.
69
Bagozzi, Richard P.
69
Chintagunta, Pradeep K.
67
Agarwal, Sumit
66
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Wansink, Brian
66
Stavins, Joanna
65
Swoboda, Bernhard
65
Paul, Justin
62
Rajagopal
62
Verhoef, Peter C.
61
Jang, Soocheong
60
Taylor, Charles Raymond
57
Bruhn, Manfred
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
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32
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4
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ECONIS (ZBW)
61
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1
What is this accent? : effects of accent and language in
international
advertising
contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
4
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
5
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
8
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an
international
study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
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