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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

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Does effects of brand origin misperception jeopardize brand equity?

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Big star undercover : the reinforcing effect of attenuated celebrity endorsers' faces on consumers' brand memory

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Customer relationship investment and relationship strength : evidence from insurance industry in China

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The mediating roles of renqing and ganqing in Chinese relationship marketing

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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity

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Applying consumer-based brand equity in luxury hotel branding

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The effect of event supportive service environment and authenticity in the quality-value-satisfaction framework

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