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~person:"Loureiro, Sandra Maria Correia"
~subject:"Luxusgüter"
~subject:"Markenführung"
~type:"article"
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Value brands : cheap or trendy...
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Luxusgüter
Markenführung
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
31
Brand image
26
Markenimage
26
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
Emotion
12
Markenartikel
12
Viral marketing
9
Virales Marketing
9
Einzelhandel
8
Fashion
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Urlaubsverhalten
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Virtual reality
5
Virtuelle Realität
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31
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2
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English
33
Author
All
Loureiro, Sandra Maria Correia
Phau, Ian
38
Ko, Eunju
32
Han, Heesup
27
Melewar, T. C.
27
Keller, Kevin Lane
26
Sarkar, Abhigyan
23
Christodoulides, George
22
Valette-Florence, Pierre
22
Bang, Nguyen
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Wiedmann, Klaus-Peter
19
Rahman, Zillur
18
Septianto, Felix
18
Hyun, Sunghyup Sean
17
Jain, Sheetal
17
Kapferer, Jean-Noël
17
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Johnson, Lester W.
16
Shukla, Paurav
16
Ahn, Jiseon
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Paul, Justin
15
Kunkel, Thilo
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Seo, Yuri
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Thaichon, Park
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
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Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
33
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
8
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
9
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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