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~person:"Malhotra, Naresh K."
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Marktforschung
56
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47
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23
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Malhotra, Naresh K.
Kapferer, Clodwig
63
Green, Paul E.
38
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Hüttner, Manfred
27
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26
Ellenrieder, Peter
26
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26
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25
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24
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24
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23
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22
Albers, Sönke
22
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22
Wind, Yoram
22
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21
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21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
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18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
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16
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Review of marketing research
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SAGE library in marketing
7
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3
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3
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2
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2
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
8
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
6
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
7
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
8
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
9
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
10
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
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