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Marktforschung
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Malhotra, Naresh K.
Bruhn, Manfred
152
Albach, Horst
117
Fabozzi, Frank J.
111
Hinterhuber, Hans H.
99
Wagner, Joachim
99
Wildemann, Horst
95
Homburg, Christian
93
Hitt, Michael A.
92
Schreyögg, Georg
89
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86
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86
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85
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83
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82
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74
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73
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71
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70
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70
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68
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68
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67
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66
Malik, Fredmund
65
Meffert, Heribert
63
Pfohl, Hans-Christian
63
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62
Foss, Nicolai J.
61
Verbeke, Alain
60
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59
Zentes, Joachim
59
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58
Porter, Michael E.
58
Teece, David J.
58
Simon, Hermann
57
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56
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Review of marketing research
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3
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2
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ECONIS (ZBW)
49
USB Cologne (EcoSocSci)
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
6
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
7
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
8
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
9
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
10
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
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