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~person:"Melewar, T. C."
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Brand management
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Melewar, T. C.
Asongu, Simplice
168
Nijkamp, Peter
155
Narayan, Paresh Kumar
133
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Schaltegger, Stefan
125
Tisdell, Clement A.
121
Baumgarth, Carsten
92
Asheim, Geir B.
84
Sarkis, Joseph
81
Hauff, Michael von
74
Simonis, Udo E.
72
Bretschger, Lucas
71
Bergh, Jeroen C. J. M. van den
70
Baumgärtner, Stefan
67
Meffert, Heribert
67
Jayaraman, T. K.
63
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Barbier, Edward
54
Hamilton, Kirk
53
Narayan, Seema
52
Raffelhüschen, Bernd
52
Vrontis, Demetris
52
Pies, Ingo
51
Turnovsky, Stephen J.
51
Müller-Christ, Georg
50
Quaas, Martin F.
50
Uribe, Martín
50
Chiappetta Jabbour, Charbel José
48
Ahlert, Dieter
47
Balmer, John M. T.
47
Crowther, David
47
Dasgupta, Partha
46
Pearce, David W.
46
Prasad, Biman C.
46
Chichilnisky, Graciela
45
De Chernatony, Leslie
44
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Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
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2
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2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
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Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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Marketing intelligence & planning
1
The European business journal
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
72
USB Cologne (EcoSocSci)
1
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1
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
2
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
3
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
6
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
7
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
8
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
9
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
10
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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