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~person:"Phau, Ian"
~person:"Septianto, Felix"
~subject:"Werbewirkung"
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Value brands : cheap or trendy...
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Werbewirkung
Consumer behaviour
167
Konsumentenverhalten
150
Brand management
51
Markenführung
50
Luxury goods
48
Luxusgüter
48
Emotion
41
Brand image
37
Markenimage
36
Brand
31
Markenartikel
31
Advertising effects
30
Advertising
29
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24
Werbung
24
Australien
15
Beziehungsmarketing
12
Relationship marketing
12
Designation of origin
10
Herkunftsbezeichnung
10
Fashion
9
Product counterfeiting
9
Produktpiraterie
9
Ethics
8
Personality psychology
8
Persönlichkeitspsychologie
8
Ethik
7
Experiment
7
Internet marketing
7
Luxury brands
7
Online-Marketing
7
Brand extension
6
Construal level
6
Jugendliche
6
Luxury
6
Markentransfer
6
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6
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6
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27
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3
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27
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27
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English
30
Author
All
Phau, Ian
Septianto, Felix
Gierl, Heribert
25
Pelsmacker, Patrick de
24
Dens, Nathalie
19
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Chan, Kara
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
Jang, Soocheong
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
Sreejesh, S.
8
Terlutter, Ralf
8
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Journal of retailing and consumer services
6
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
30
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1
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10
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30
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1
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Cute
brand
logo enhances favorable
brand
attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
3
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
6
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
7
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
8
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
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