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~person:"Phau, Ian"
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Consumer behaviour
100
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83
Australia
43
Brand management
34
Markenführung
33
Luxury goods
32
Luxusgüter
32
Brand image
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English
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Phau, Ian
Miller, Paul W.
295
Wooden, Mark
266
Chiswick, Barry R.
255
Cobb-Clark, Deborah A.
249
Zimmermann, Klaus F.
235
Leigh, Andrew
186
Creedy, John
160
Anderson, Kym
155
Saunders, Peter
151
Burgess, John
149
Epstein, Gil S.
141
Dixon, Peter B.
140
Harding, Ann
137
Faff, Robert W.
133
Valadkhani, Abbas
123
Peri, Giovanni
121
Webster, Elizabeth
120
Han, Heesup
118
Borland, Jeff
117
Belk, Russell W.
116
Nijkamp, Peter
116
Chapman, Bruce James
115
Smyth, Russell
109
Constant, Amelie
108
Clements, Kenneth W.
107
Mattila, Anna S.
106
Borjas, George J.
104
Dustmann, Christian
104
Karunaratne, Neil Dias
104
Sinning, Mathias
103
Worthington, Andrew Charles
103
Grunert, Klaus G.
101
Tani, Massimiliano
101
Wilkins, Roger
100
Dollery, Brian
99
Freebairn, John William
98
Tisdell, Clement A.
98
Kalb, Guyonne
97
Hunter, Boyd H.
95
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Marketing Intelligence & Planning
10
Marketing intelligence & planning
9
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
Australasian marketing journal
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Direct marketing : an international journal
3
Journal of Fashion Marketing and Management: An International Journal
3
Young Consumers
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
European journal of marketing : EJM
2
Journal of Research in Interactive Marketing
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Contemporary Hospitality Management
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of Consumer Marketing
1
Journal of International Education in Business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
94
Other ZBW resources
24
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3
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1
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss
Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
6
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
7
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
10
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
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