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~person:"Phau, Ian"
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Consumer behaviour
44
Konsumentenverhalten
44
Brand management
36
Markenführung
36
Brand image
33
Markenimage
32
Luxury goods
25
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10
Australien
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luxury branding
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Phau, Ian
Bruhn, Manfred
233
Burmann, Christoph
158
Homburg, Christian
156
Esch, Franz-Rudolf
152
Huber, Frank
128
Bauer, Hans H.
113
Meffert, Heribert
112
Baumgarth, Carsten
102
Kumar, V.
100
Kleinaltenkamp, Michael
96
Melewar, T. C.
89
Han, Heesup
88
Wiedmann, Klaus-Peter
83
Herrmann, Andreas
79
Siciliani, Luigi
76
Ahlert, Dieter
75
Verhoef, Peter C.
74
Tomczak, Torsten
70
Svensson, Göran
69
Keller, Kevin Lane
67
Mattila, Anna S.
65
Stauss, Bernd
65
Bang, Nguyen
64
Straume, Odd Rune
63
Görg, Holger
62
Backhaus, Klaus
57
Swoboda, Bernhard
57
Meyer, Anton
55
Propper, Carol
55
Gil Saura, Irene
54
Hollebeek, Linda D.
54
Grönroos, Christian
52
Piller, Frank T.
52
Vrontis, Demetris
52
Edvardsson, Bo
51
Woodside, Arch G.
51
Henneberg, Stephan
50
Kaiser, Ulrich
50
Mittal, Vikas
50
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Journal of business research : JBR
6
Journal of fashion marketing and management
6
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Direct marketing : an international journal
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
1
The journal of services marketing
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
54
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1
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1
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10
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55
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1
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi
;
Yan, Li
;
Phau, Ian
;
Pérez, Andrea
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
Saved in:
2
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
6
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
7
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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