//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branded Entertainment im TV: E...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
36
Markenführung
36
Consumer behaviour
33
Konsumentenverhalten
33
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
22
Brand
20
Markenartikel
20
Australia
6
Australien
6
Brand extension
4
Emotion
4
Fashion
4
Markentransfer
4
Mode
4
Beziehungsmarketing
3
Relationship marketing
3
luxury branding
3
Brand equity
2
Brand love
2
Brand loyalty
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Fernsehwerbung
2
Gesellschaft
2
Ingredient branding
2
Luxury brand
2
Luxury brand attachment
2
Luxury brands
2
Measurement
2
Messung
2
Perception
2
Rules of origin
2
Scale development
2
Social status
2
Society
2
Sozialer Status
2
more ...
less ...
Online availability
All
Undetermined
18
Free
6
Type of publication
All
Article
32
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Reprint
1
more ...
less ...
Language
All
English
38
Author
All
Phau, Ian
Burmann, Christoph
135
Esch, Franz-Rudolf
126
Martimort, David
87
Baumgarth, Carsten
86
Kräkel, Matthias
77
Frey, Bruno S.
75
Melewar, T. C.
73
Huber, Frank
68
Strausz, Roland
64
Keller, Kevin Lane
61
Meffert, Heribert
61
Ahlert, Dieter
57
Schmidt, Klaus M.
57
Bruhn, Manfred
54
Olsen, Trond E.
53
Schnedler, Wendelin
53
Schmitz, Patrick W.
51
Sliwka, Dirk
47
Fehr, Ernst
46
Balmer, John M. T.
45
De Chernatony, Leslie
45
Edmans, Alex
45
Güth, Werner
45
Dreher, Axel
44
Jiraporn, Pornsit
43
Tomczak, Torsten
42
Bauer, Hans H.
41
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bartling, Björn
36
Hofmann, Christian
36
Laffont, Jean-Jacques
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Osterloh, Margit
35
Foroudi, Pantea
34
Schöndube, Jens Robert
34
Fournier, Susan
33
Ind, Nicholas
33
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
2
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
3
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
4
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
5
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
10
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->