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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat; Phau, Ian; Lwin, Michael - In: The journal of brand management : an international journal 26 (2019) 6, pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789